Marketing and Branding Specialist

Pharmacy Career Coach
Full Time
Remote
From $32,284 a year
Posted EmployerActive 3 days ago
Job description

Pharmacy Career Coach is looking for a Brand Manager who will grow and amplify PCC’s brand through strategic marketing programs, campaigns, and storytelling to support our mission of helping our clients find more fulfilling careers.

As Brand & Content Specialist, you will play an integral role in a combination of both design and strategy where you will connect design, marketing, and services/products to create work that is both beautiful and impactful and integral in telling our story, spreading our mission, and helping others finding career fulfillment.

WHAT WE OFFER

  • Work anywhere in the World (we are 100% remote team)
  • Dynamic, InnovativeCompany with No Red Tape
  • Competitive pay
  • Great work environment with a strong and friendly team of co-workers.
  • Flexible schedule
  • Ability to have a positive impact on the careers and lives of health career professionals

RESPONSIBILITIES

  • Create a core strategy and content plan to grow the PCC brand, customer, and community base
  • Drive brand awareness, engagement, and business growth through compelling content
  • Write onsite content for websites, blog posts, social media, email campaigns, and more
  • Evaluate existing onsite content to identify gaps and provide recommendations for improvement
  • Maximize content for search engine optimization (SEO) through effective keyword research
  • Develop a social media calendar to support companies’ and capture targeted audience
  • Generate offsite content for non-digital pieces including brochures, flyers, and sales materials
  • Research industry trends to guide content and social strategy
  • Measure the impact of content strategy through thoughtful analyses and reporting
  • Create, uncover and articulate past client stories (Case Studies) to support our brand (e.g. Blog Content, Emails, etc.)
  • Strategizing and helping to create engaging social content leveraging graphics and written content (e.g. LinkedIn, LinkedIn Groups, LI Articles, Facebook, Facebook groups, Instagram, Quora, Reddit, etc.)
  • Writing and proofing content
  • Use Canva for visual communications such as social media posts or infographics.
  • Using email marketing software to create and send outbound emails

TOOLS WE USE

  • Google Suite (Google Docs, Google Sheets)
  • Trello (Project Management)
  • Canva
  • ClickFunnels
  • Social Media (LinkedIn, Facebook, Instagram, Youtube)
  • Wordpress

Requirements:

  • Excellent writing and editing skills.
  • Strong visual and photo research skills that complement PCC’s style
  • Exceptional organization skills and ability to track multiple projects at once
  • Keen eye for detail
  • Ability to work as a team to accomplish goals and grow PCC

Ideal Skills (Or Willingness To Learn)

  • Understanding of SEO and how to do content research.
  • Comfortable with minor photo editing and resizing (using Canva, Photoshop, etc.).
  • JavaScript (some experience to troubleshoot and/or do some basic website content)
  • Minor Graphic Design (e.g. Editing Images, Using Canva)
  • Support with search engine optimization (SEO) and paid search.

Job Types: Full-time, Part-time

Pay: From $32,284.00 per year

Benefits:

  • Flexible schedule

Schedule:

  • Day shift

Supplemental Pay:

  • Bonus pay

Experience:

  • Content creation: 1 year (Preferred)

Work Location: Remote

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